FirstLine Road Solutions Platform, including FirstLine Road Solutions and its affiliated operating companies, subsidiaries, members, partners, and related entities collectively referred to as “FirstLine,” “we,” “us,” or “our,” and the individual operating company names such as “Lubbock Wrecker,” respects your privacy.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our websites, request service, complete a form, call us, text us, email us, use our websites, or otherwise interact with us online or offline.

This Privacy Policy applies to:

• The main FirstLine Road Solutions website

• Websites operated by FirstLine affiliated operating companies, also referred to as “Op-Cos”

• Any related landing pages, service portals, forms, applications, or digital properties operated by or on behalf of FirstLine or its affiliated companies

By using our websites or providing information to us, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect information you provide directly to us, including:

• Name

• Email address

• Mobile or other phone number

• Company name

• Billing and mailing address

• Service request details

• Vehicle information

• Dispatch, pickup, delivery, storage, tow, transport, roadside, recovery, incident, environmental, remediation, or fleet service details

• Insurance or claim-related information where applicable

• Photos, videos, documents, or files you submit

• Any other information you choose to provide through forms, phone calls, text messages, chat, email, or other communications

We may also collect information automatically when you use our websites, including:

• IP address

• Browser type

• Device type

• Device identifiers

• Operating system

• Referring and exit pages

• Pages viewed and links clicked

• Approximate location information

• Dates and times of visits

• Cookie, pixel, tag, and similar technology data

If you contact us by phone or text, we may keep records of those communications, including:

• Call recordings where permitted by law

• Call logs

• Text message content

• Delivery records

• Consent records

• Customer support history

2. How We Use Information

We may use your information to:

• Provide towing, roadside, recovery, transport, storage, impound, environmental, remediation, fleet, or related services

• Respond to inquiries, quote requests, dispatch requests, and customer service needs

• Communicate with you about appointments, dispatch updates, account activity, invoices, and support matters

• Improve our websites, services, operations, and customer experience

• Measure website usage and marketing performance

• Personalize and improve advertising campaigns

• Send service-related or transactional communications

• Send marketing communications where permitted by law and where appropriate consent has been obtained

• Maintain records, investigate incidents, prevent fraud, and protect safety and security

• Comply with legal obligations and enforce our policies and agreements

3. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, scripts, tags, SDKs, and similar technologies to:

• Operate and secure our websites

• Remember your preferences

• Analyze traffic and user behavior

• Measure campaign performance

• Build audiences

• Deliver and optimize advertising on third-party platforms

You can control cookies through your browser settings. Blocking some cookies may affect website functionality.

4. Google Ads, YouTube Advertising, and Similar Advertising Technologies

We may use Google Ads, YouTube advertising, conversion tracking, remarketing, audience features, and related tools. Third-party vendors, including Google, may use cookies, pixels, and/or device identifiers to show ads based on your past visits to our websites or use of our services.

We may also use first-party data, such as customer contact information, for audience matching, suppression, analytics, or measurement, where permitted by law and platform policy.

You can learn more about Google’s advertising practices and manage ad personalization settings through Google’s advertising settings and related opt-out tools.

5. Meta Advertising

We may use Meta Business Tools, such as the Meta Pixel, Conversions API, and related tools, on our websites. These tools may collect or receive information from your browser or device and share that information with Meta to help us:

• Measure ad performance

• Build audiences

• Improve ad delivery

• Personalize ads

• Better understand interactions with our websites and services

You can learn more about Meta’s advertising practices and manage certain ad preferences through your Meta account settings.

6. Analytics and Third-Party Service Providers

We may use third-party vendors and service providers to support:

• Website hosting

• Form handling

• Analytics

• Dispatch systems

• Call tracking

• Customer relationship management, also referred to as CRM

• Advertising

• Text messaging

• Customer support

• Fraud prevention

• Mapping

• Scheduling

• Payment processing

• Fleet and operational management

These vendors may access information only as needed to perform services for us and subject to applicable contractual or legal obligations.

7. SMS/Text Messaging

If you provide your mobile phone number to us, we may send you text messages related to your relationship with us, including:

• Service and dispatch updates

• Appointment reminders

• Account or billing notifications

• Customer support communications

• Marketing or promotional messages, where permitted by law and where you have separately agreed to receive them

Message frequency may vary. Message and data rates may apply.

You may opt out of non-essential text messages at any time by replying STOP. For help, reply HELP or contact us using the contact information listed below.

We may use third-party messaging providers and platforms to send and manage text messages. In connection with our SMS program, we may collect and maintain:

• Your mobile number

• Message content

• Message history

• Delivery data

• Consent records

• Opt-in records

• Opt-out records

• Related communication information

This information may be used for operational, support, compliance, and recordkeeping purposes.

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign.

We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and other vendors who assist us in the delivery of text messages.

Text messaging originator opt-in data and consent will not be shared with third parties or affiliates for their marketing or promotional purposes.

Your consent to receive marketing text messages is not a condition of purchasing goods or services from us. Transactional or service-related text messages may be sent as permitted by law.

If your mobile number changes, you agree to notify us so we can update our records.

Messaging Terms & Conditions

By opting in, you agree to receive informational messages from Lubbock Wrecker. Message frequency varies. Message and data rates may apply.

For help, reply HELP. You can opt out at any time by replying STOP.

8. How We Share Information

We may share information with:

• Vendors and service providers that help us operate our business and websites

• Dispatch, communications, CRM, analytics, hosting, form, call tracking, and text messaging providers

• Advertising and measurement partners, including Google and Meta

• Affiliates, subsidiaries, parent companies, operating companies, contractors, and related entities within the FirstLine platform

• Professional advisors, insurers, auditors, and legal counsel

• Government authorities, law enforcement, regulators, courts, or other parties when required by law or when necessary to protect rights, safety, and property

• Parties involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction

We do not sell personal information for money. However, some laws may define certain advertising, analytics, or audience-sharing practices as “sharing” or “targeted advertising.”

Notwithstanding anything else in this Privacy Policy, text messaging originator opt-in data and consent will not be shared, sold, rented, or disclosed to third parties or affiliates for their marketing or promotional purposes.

9. Your Choices

You may have choices regarding your information, including:

• Browser controls to manage cookies

• Google ad settings and industry opt-out tools

• Meta ad preference settings

• Unsubscribe links in marketing emails

• STOP/HELP controls for text messages

• Requests to update or correct your contact information

Depending on your jurisdiction, you may also have rights to request access to, deletion of, correction of, or limitation of certain personal information, or to opt out of certain uses.

10. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• Service delivery

• Dispatch operations

• Billing

• Recordkeeping

• Legal compliance

• Dispute resolution

• Fraud prevention

• Safety and security

• Marketing measurement

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

12. Children’s Privacy

Our websites are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through our websites.

13. State Privacy Rights

Depending on your state of residence, you may have rights under applicable privacy laws, which may include rights to:

• Know what personal information is collected

• Access personal information

• Correct personal information

• Delete personal information

• Opt out of certain processing activities or targeted advertising

To exercise any rights available to you, contact us using the information below.

14. Third-Party Websites

Our websites may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date or Last Updated date above.

Your continued use of our websites after changes are posted means you accept the updated Privacy Policy.

16. Contact Us

If you have questions about this Privacy Policy or want to exercise applicable privacy rights, contact us at:

FirstLine Road Solutions
2231 E Camelback Road
Suite 205
Phoenix, AZ 85016

Domains@FirstLineRoad.com

For questions related to a specific operating company or service location, you may also contact the applicable FirstLine affiliated operating company directly through the contact information listed on the homepage.